Marketing Agency Award: Field Marketing Agency of 2006

Getting more out of your activity

Where to? How often? What action? : Getting more out of your activity : Data capture : Data reporting : Return on investment

How we use data to get more out of your activity…

Using an industry leading approach to we’ll optimise call times and frequencies, and align them to the trading opportunities. Then we’ll plot the most efficient call sequence for your activity.

This means lower journey costs and longer call times – gaining more influence for your brand.

We ’ve adapted this approach for Financial, Utilities and Telecoms, targeting high value geographic markets and business sectors to base our teams and focus our sales activity

We’ll use our understanding of call objectives and trading patterns to define the optimum call activity and make the most of sales and profit opportunities so you meet your targets.

graph - optimised call file

Geographical Territory Diagramme

Territories are optimised based upon call location, call frequency and duration and the working days and hours of the field team supporting the activity. Using our software, the territories are defined and optimised to ensure it is feasible to complete all calls and also to minimise journey time.