Carol Gobins
Business Manager

Experience and Background

Carol is a Business Manager with Cosine UK, currently responsible for the Kraft Foods Account. She manages a National Field Team visiting the major multiples to ensure NPD, promotional and category compliance for Kraft across a wide product range.

Carol has been in Field Marketing for 15 years – starting at Aspen (now Reach) as a graduate trainee and working her way through various Field Marketing Companies (Ellert & CPM predominately) to her current role at Cosine.

She has been privileged to work with a diverse range of clients in all market channels, both tactically and for long-term contract activity. These include; Entertainment UK, MasterCard, Crookes Healthcare, Guinness, Revlon, Allied Domecq & Arla.

Highlights have been – running a large scale promotional sampling team for Guinness that saw the activity grow from a small team of 6 to over 65 samplers. The promotion defined a new way of sampling in the on-trade all year round and market research confirmed how successful it was at recruiting new drinkers to the brand. Also establishing a new Field Marketing Agency within a Recruitment Business gave her valuable New Business experience and saw her win a number of accounts most notably for Allied Domecq and Campbells.

After a brief spell as an Account Manager for Kelly Recruitment successfully pitching and winning the Serco Account (a diverse company working mostly in the public sector) Carol decided to return to her first love – Field Marketing and was delighted to join Cosine – where she has been working for almost two years.

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