Peter Cole

Commercial Director

Experience and Background

Peter is Commercial Director heading up our client relationships within Cosine. Through the Commercial Team Peter has overall responsibility for ensuring that the field teams deliver excellent performance on both strategic and tactical activities, and that Cosine is adding value and insight to clients' businesses through expertise in both field marketing and the retail marketplace in whatever channel or category.

Prior to joining Cosine, Peter spent five years with CPM UK as Client Service Director within their contract face-to-face division, with business unit responsibility for a variety of clients and operations. These included Masterfoods, Diageo, Kraft Foods, General Mills, Kimberly Clark, Marketforce and Frontline together with heading up the Syndicated Service division within CPM.

Experience across these operations has included concept selling, van sales, compliance delivery, merchandising and sampling through both tactical and dedicated solutions. A team of c.600 permanent field staff ranged from vending specialists and grocery experts through to equipment installers.

Prior to joining Field Marketing, Peter was a client: as Trade Development Controller at St Ivel Chilled Foods for five years, responsible for customer marketing / category management and own–label marketing / product development; and at Mars Confectionery for six years as a National Account Manager and in a variety of trade marketing roles.

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