Marketing Agency Award: Field Marketing Agency of 2006

Return on investment

Where to? How often? What action? : Getting more out of your activity : Data capture : Data reporting : Return on investment

Using different financial models and activity analysis we'll demonstrate the return being generated from your operation. By giving you accurate data-based information in a clear, consistent way you’ll be able to understand the real cost benefit of your activity.

Knowing this will help you to negotiate a bigger slice of the overall marketing budget and justify further activity.

And because we believe the work we do makes a real difference, you can use it to measure how we perform for you. You’ll be able to see how our costs directly relate to increased sales and greater participation.

ROI model, sales index over store scale

We can employ a variety of different ROI models to measure the return generated from your field marketing budget. They can range from the very simple through to full statistical modelling using EPOS data, and activity impact analysis from Control and Test stores.

sales index value