Where to? How often? What action?

Where to? How often? What action? – We’ll tell you…

By using data about your sector we give you a fresh insight and powerful information on how best to go to market.

We’ll use it to identify different levels of consumer demand for your products and services so you can target your activity more effectively. Using this information we can more carefully target where to call and, if needed, can work with third-party agencies to source call files or prospect for calls in the right areas.

We can also profile your stores based upon information either Cosine or you have and where available will use store performance data and potential value to evaluate your market. This way you can be sure you’re spending your budget where it will make the biggest difference.

Often the activity you want us to do for you is very broad. We can help you shape the prioritisation of activity by identifying the potential return from getting it right.

We can also define flexible frameworks within which our field teams operate - These are often self-guiding and help the team identify what actions to take based upon their value to you.

Arla

What was the objective?

In target retailers align resource to opportunity. Review in call activity and prioritise to drive biggest return for Arla

How it was achieved?

Model created to evaluate stores and identify opportunity sales. In call activity re-aligned to drive value for Arla.

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