Britvic Soft Drinks - On-trade Activity

Background

• Britvic want to support the “free to buy” on-trade market
• New product offering - Pressed and Squeezed juice

Approach

• Sales consultants calling on free to buy outlets
• Promoting Pressed and Squeezed and other Britvic products & dispense products
• 4 days a week for 14 weeks

Results

• New points of availability gained in 1:3 outlets
• Average of 2.5 lines gained per visit

 

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