BT Openzone

Background

• Increase airtime usage and voucher sales for BT Openzone
• Raise consumer awareness of the Openzone brand
• Raise knowledge base and educate outlet

Approach

• Business Development Executive Team
• Install POS and record compliance on entry of POS – driving visibility
• Train staff in partner sites to increase knowledge base in outlets
• Implement local initiatives to drive airtime usage and sales of vouchers
• Support partner sites during major events and conferences to drive airtime usage and voucher sales amongst delegates.
• Identification and set up of new Openzone locations

Results

• Demonstrable airtime uplift in the period following site training and event activity
• 100% of new partner site launches supported in first week of operation.

 

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