Kraft Multi - Category

Background

• To have a positive impact on sales, adding value to Kraft and their customers.
• Maximise product availability, increase promotional compliance & new product launch success as well as drive distribution of core lines.

Approach

• Sales Consultants calling weekly on Asda and Tesco stores.
• Seasonal up weighting of calls at key trading periods to maximise opportunity.

Results

• 100% POS sitings on exit for all promotions
• 100% distribution of two new cheese products in Asda within two weeks of launch.
• 805 Terrys Chocolate Orange dumpbins sited as seasonal support.
• 30% improvement in promotional POS compliance exit v entry.

 

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