Weetabix

Background

• In April 2006 Cosine successfully transferred (TUPE) the Weetabix field sales team, who were responsible for calling on the major multiples (Tesco, Asda, Sainsburys and Morrisons)
• this team are focused on:
  • ensuring the availability of all Weetabix products
  • driving promotional compliance
  • pre-sell of all new Weetabix products including Oatibix
  • achieving distribution of all new Weetabix products

Approach

• PPC and web based reporting facilitates next day information and insight to drive retailer negotiations

Results

• Cosine successfully TUPE transferred 100% of the selected sales force
• Being instrumental in the successful launch of 6 new products
• Planogram compliant execution
• Additional displays and facings
• Achieved high levels of distribution in week 1 of launch
• Drove 8.5% availability improvement for Oatibix launch in active call file vs control stores.

 

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