Cosine continue their unprecedented growth with the highest percentage increase in turnover for pure UK field marketing
Marketing Magazine’s Field Marketing League Table was released today with Cosine holding their strong position amongst it’s competitors recording over 26% growth in turnover from 2010-2011.
The main article supporting the publication of the league table portrays the increasing importance and use of technology within Field Marketing. Written by Kim Benjamin the article highlights Cosine’s work and our industry leading use of Salesforce via tablet devices to ensure, as Matt Dealtry says, ‘there is no lag between generating insight and making changes to improve on activity effectiveness’.
Matt Collins, National Sales Manager at Britvic, describes Cosine’s use of Salesforce via iPad’s in the field as being ‘instrumental in driving improved performance, giving live visibility of results, which provides instant information from the field, and delivering greatly improved insight, which, in turn, feeds into better strategic decision-making.
‘The use of Chatter technology also gives us fantastic anecdotal feedback and live-streaming of photos, which enables us to physically see what is happening on the ground as it happens.’
To read the article in full click on the image above or click here to download a PDF copy
Britvic work with Cosine’s Retail Channel to support both their Seed Brands and Gatorade brands – click here for more information.
Matt Dealtry is the head of Cosine’s Business Insight Team specialising in our approach to Data Led Sales – click here for more information.