Events & Experiential

Building Brand Loyalty through Creative Consumer Engagement

summer event

Experiential selling offers an interactive brand experience to drive consumer engagement and immerse them into the values of your brand both in and away from point of purchase.

Our key point of difference is to be able to deliver a creative strategy that is data led and driven by insight.

Our Approach

Combining our experience with key strategic partners we can deliver an end to end campaign tailored to engage your consumer’s at the most effective level to meet your needs.

end to end management to ensure maximum results

Design

We work with creative specialists to transform concepts into a solution that is both innovative and practical. We use data insights to build a tailored journey plan that targets your consumers’ at the most effective time whether it whilst shopping, at work, leisure or travel.

Build

At Cosine we work with industry experts in stand, exhibition, rig and event building (combining innovative materials and technical knowledge) to turn our creative concepts into reality.

People

At the heart of our business are the people who work as ambassadors on behalf of client brands. With access to over 3,000 promotional staff we can select a team that complements brand requirements. Our investment in a dedicated Training Manager ensures our event management team are continually challenged and motivated to deliver outstanding results. In the past year we have also developed specialist training: Chartered Institute of Environmental Health for food hygiene and Wines & Spirits Education Trust Foundation Course in food and wine matching to meet specific briefs from brands.

Sales Evaluation

As a data led field sales agency, using data insights to drive campaigns is integral to our success. Over recent years we have developed strategic alliances with Litmus and Nectar to ensure that from planning to evaluation we use the right information to develop your strategy. To measure all elements of a campaign we overlay sales and shopping insights with consumer feedback. This can be basic data collection at the event or using our dedicated audit team to conduct insight interviews. We have also worked with a sister agency to develop a complete CRM plan, which measures brand awareness pre, during and post activity; building a loyal consumer database that you can interact with on an on-going basis.

For more information about our Experiential programmes or to book activity, please call
Nicola George on 01844 296 765 or e-mail nicola.george@cosineuk.com