Give your business a Great British Summer
With the summer of sport and the recent Queen’s Jubilee, not to mention our annual quintessential events such as Wimbledon, Henley and Ascot, there’s no doubt we’re in for a unique, exceptionally exciting summer in the UK.
But while we’re all cheering at our TV screens, firing up our BBQs (weather permitting!) or having street parties, will these be proud days for British business too? It’s been a contentious question amongst analysts for some time, but the latest thinking is that, despite the on-going economic difficulties we face, the ‘feel good factor’ surrounding these spectacular cultural events could create a surge in consumer spending. For example, new figures suggest that London’s West End could see retail growth of 3.5% (New West End Company) as a result of the Olympics, and that this summer’s visitors could boost UK retail sales by as much as £200m (www.retaileconomics.co.uk/impact-of-london-olympics-2012-on-uk-retail).
Prepared, whatever the forecast
If you still haven’t planned for an upsurge in demand, don’t worry, it’s not too late – there are plenty of options available to ensure your products are available, visible and so compliant. At Cosine our cost-effective syndicated service has a proven track record of calling into grocers and independent outlets with 150,000 calls made in the last 12 months alone. With the correct expertise you can turn your compliance levels from an industry average of 85% to a competitor beating 98% and it’s not hard to understand how compliance equals sales. We can’t promise the umbrellas won’t come out during Wimbledon or the Olympic 100m final – but we can definitely make sure the sun shines on your business whatever the weather.
Bring out the bunting
Being prepared and planning your strategies around the forthcoming cultural and seasonal events can lead to exceptional return on investment. During last year’s Royal Wedding we supported a sparkling wine brand in Morrison’s by siting pallet wraps in 300 stores on Day One. We ensured the pallet was at front of store to support their half price promotion, improving compliance from just 66% on entry to 98% compliance on exit.
Can my business really see a great return this summer?
Simply, we believe it can. With the right planning, the best team and the correct data led approach you too can have a great British summer.
If are interested in finding out more about what we think or want to know what Cosine can do for you, just pick up the phone and call Victoria Brandham on 01844 296751 or drop her an e-mail to victoria.brandham@cosineuk.com
