This post first appeared on the STEIN website Digitalisation is changing our world. Manufacturers and agencies are both faced with new challenges. However, despite all these new developments and increasing technical possibilities, the central questions remain the same: Who do I want to reach and what do I want to …

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Posted in Blog, From The Group |

This post first appeared on the STEIN website Does craft beer not appeal to the consumers’ taste? Or do they simply not know about it? A closer look quickly reveals: It’s about the taste. And that is something many consumers do not know or are mistaken about. To get craft …

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Posted in Blog, From The Group |

Updated: June 29th, 2016 Collectively, music festivals attract millions of party-goers every year. Glastonbury festival alone attracts well in excess of 150’000 people. Add to this the fact that surveys show over 50% of festival attendees spend in excess of £100 at festivals (source), and it’s clear to see why …

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Posted in Blog, Our Expert View |

Celebrating Success The annual Field Marketing and Brand Experience industry awards took place last Thursday night (22nd October) at The Troxy in London. Hosted by a typically energetic Russell Kane and featuring a number of circus acts and music performances, the evening was a celebration, for agencies and clients alike, …

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Posted in Blog, News |

All the key customer themes and promotions from grocers for week commencing 26th June This week’s report displays that supermarkets are doing all they can to inspire customers this summer! Our full report is embedded at the bottom of this post or to view/download the full PDF report on SlideShare, …

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Posted in Blog, Up For Promotion |